Reputation Alert – Does Your Brand Kill Polar Bears?
What is the true cost of your company’s product? Behind the simple economic analysis of materials, labor, marketing and distribution lurks the more complicated question of your brand’s social and...
View ArticleNetworking Can Happen Anywhere
You never know when you’ll have a chance to make a connection.
View ArticleUT Energy Poll Shows Divides on Hydraulic Fracturing, Climate Change
Americans have fractured feelings about today’s boom in natural gas. They want more of it produced here at home, but they’re sharply divided about the chief technology for getting it out of the ground:...
View ArticleLiquefied Natural Gas Exports: Economic Opportunity or Energy Security Threat?
The shale gas boom in the United States holds the promise of inexpensive natural gas for the foreseeable future. One of the happy consequences of that fact is the redirection of investment away from...
View ArticleMobile Payments Poised to Change Shopping
For nearly the entire world, smartphones have arrived. One of the more exciting results of this trend is the proliferation of mobile payment systems. A new market has developed around transforming...
View ArticleHow a CEO’s Social Life Affects Company Performance
College reunions and golf-course chats may be just as important as boardroom meetings and analyst advice for the success of a firm's CEO. Learn how a CEO's social life affects company performance and...
View ArticleDefending Ad Value Equivalencies
Ad Value Equivalencies (AVEs) remain an important way to measure PR or marketing success.
View ArticleIs the Cyprus Bank Fiasco the Template for the Future?
The epic levels of deficit spending following The Great Recession are now having short-term remedial effects on the U.S. economy. But before we declare victory, we need to be clear that the real battle...
View ArticlePlanning a Meeting? Think Twice
Have you ever felt like you are being “meeting-ed” to death — jumping from one meeting to the next and not making even a dent in your own ever-growing to-do list? Before you add one more to your...
View ArticleWhen ‘Eco-Friendly’ Doesn’t Cut It
These days it’s no longer enough for a company to simply tout itself as “environmentally conscious.” It also must consider a number of other factors, including changes in public opinion, a more...
View ArticleShould You Take the Money Now?
An entrepreneur must avoid giving too much away too soon, focus on the long-term.
View ArticleGet 'Decisive' With Dan Heath
The co-author of 'Switch' and 'Made to Stick' says expanding your options and testing your assumptions can help you make better decisions.
View ArticleBreaking Gridlock and Solving Problems: Lessons from the Global Warming Debate
Some problems may seem unsolvable, particularly when motivations, authority and resources are not aligned, as in international emissions negotiations. In the face of such constraints, how can you break...
View ArticleFour Timeless Principles of Personal Branding
Cultivating a personal brand has become an increasingly valuable skill for Millennials who, unlike previous generations, are not defining themselves by one company or career path. The principles of...
View ArticleUnderstand the Future of Energy by Looking to the Past
Over the last few hundred years, transitions to new energy sources have created significant challenges. We’ve moved from wood to coal, then from petroleum to natural gas, and onto today’s nuclear and...
View ArticleTiming and Precision of Earnings Forecasts Can Reveal Bad News Ahead
This is the cruelest time of year for companies with bad earnings news. While most people are viewing basketball playoffs and Texas bluebonnets, investors are watching for first-quarter earnings...
View ArticleGo Green with Your Money: The Case for Cash
Three reasons to ditch your credit cards and reach for real money.
View ArticlePsychological and Cultural Biases Distort Fracking Debates
We commonly look to academic and government studies to play constructive roles in policy debates by adding expertise and a point of view that is not tethered to a particular favored outcome. As...
View ArticleAs Buyout Looms, Dell Invests in Experience
If you’re entering a $24 billion contest for the world’s fourth-largest computer maker, you need a partner who brings something to the dance.
View Article
